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Maybe it's too early on a Monday and my reading comprehension is off, but I'm not sure I get the point of this. Is this just a fancy blog for engineering stories as a means of hiring more engineers? If so, I'm not sure the magazine-like reporting style is speaking to me here. I'd much rather see these types of stories in a first-person, conversational blog format. But maybe I'm missing the point, or I'm the wrong target.

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Companies like Google used to traditionally pick the best engineers because they were years ahead in mentality.

That is not the case anymore and there are a lot more people who choose to work for other companies - even large ones.

It only makes sense that among the ton of other effort Google pours towards hiring good engineers it does this.

This is just a marketing venue.

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