As the Obama strips away our freedoms at a greater rate than any preceding administration of the last 100 years, someone needs to stand up to them. (and that's just what we know about; who knows what they're doing in secret).
Realistically, our nations most powerful corporations are the only ones who can actually get their attention. And even then, it's David vs Goliath. I'm just happy someone is pointing out the impact of this administration's rash actions directly to their faces. I don't care if it's for mercenary reasons.
Besides, with the famous Apple "1984" commercial being held in reverence by the typical Apple employee, I suspect that many or most Apple employees, including the executive leadership, may hold strong views on privacy and the dangers of state surveillance in good faith.