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In a small startup the analog to this is turning on a wide-scale Google adwords campaign with no site optimization, no keyword optimization, and no idea about what your customers/potential customers want, and watching Google charge you $2000 in a week.

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If you don't know your customers needs, you have no way of doing efficient "site optimization / keyword optimization".

The lesson everyone should take home is this ... for any buck you spend on marketing / sales / R&D, you need to have feedback (OK, so you've spent $2000 on Google Ads ... but what's the ROI on that?). Can you measure that return? If not, it's money going down the drain (startup or not).

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