Technical, financial, organisational, etc. yes, but almost the whole point of creativity is being able to come up with something original, new. If you don't you don't get paid or in this case you don't get paid for long. That's just how things work. I personally find it very sad, that a huge amount of (willing!!!) copy cats call them selves creatives and then somebody calls the whole misguided charade fashion.

edit: just in case - I hope this doesn't offend you, somebody=everybody, I didn't mean anything personal