On the flipside, you don't "own" your software anyway, you own a license to use it (EULA).
The double-standard probably has something to do with the ability to block most of Google's ads and tracking, or use another search platform if you really want. This is the OS on top of which you'll be using all of your other software (web platforms included), and it's impossible to control what is going on in the background.
http://www.microsoftstore.com/store?Action=DisplayPage&Local...
edit: I don't necessarily know about their legitimacy, and I've never used them myself.
Yeah, and I want a unicorn that farts rainbows.
If you continue to use Windows, you're going to get all kinds of uninvited stuff you don't want. The question is, what are you going to do about it? Sit around a whine?
Personally, I love this stuff, and I hope MS makes it so people can't disable it, and even requires that all Windows PCs must be connected to the internet at all times to phone home, or else they stop working.
Windows requires payment, just not in dollars. The data gathered from "telemetry" (spyware) is valuable.
edit: I'll assume from the downvotes that some people want to pretend that pattern-of-life data isn't valuable
I'm pretty sure it's from people who either payed for Windows and just got a free upgrade, or who directly bought Windows 10. Computers with "free" Windows obviously also have the price of Windows factored in. The closest you get to free Windows is with Dreamspark (their MINT student program), and even that costs money for the university.
Obviously Windows is sold in other forms, and new pre-built computers still have a Windows Tax.