That's fine and makes sense. I wouldn't call it AI though.

The marketing is just too overhyped and in-your-face for my taste. It reminds me of the startup called "The Grid", which claimed they will build a website-creating AI. It's an often misused term in marketing.

Another cool mystery term is precisely "emergent". Okay I'm not trying to be harsh on you, and I know that marketing is all about exaggeration and wooing people into buying your product and having the right keywords so that tech news portals pick up on you and can produce a clickbaitish title etc. Also it may enhance the placebo effect in such soft areas as this.

Anyway, I do like how it actually sounds and it seems to have worked on me somewhat, but I'm not too sure about that or how much of it is placebo.