But I can grok the "textual code" example almost instantly, so fast that the difference in effort is almost laughable. I find the mental overhead in understanding the diagrams vs. "textual code" (that phrase makes me mentally chuckle each time I read it) is orders of magnitude higher. Sorry, but I simply don't buy what they're selling (and I say this as someone who lives and dies by the whiteboard).
About the only thing out of this that looks actually useful for real-world software engineering is the visual profiling piece. If I were them, I'd probably throw out everything else they are working on and focus on that single piece alone, because that could be pretty useful.