> The problem was that each attack was fought on the Microsoft playing field. Each product kept users within the Microsoft hardware ecosystem. The competition didn’t have that limitation. Firefox, Facebook, Chrome and the iPod emerged as dominant solutions because they served users across devices: Mac’s, PC’s, and sometimes Linux systems.
That's just not true. Firefox stole IE users because it was actually innovative. (IE never had tabs, Firefox 2 brought that to us.) Then Chrome stole Firefox 3 and IE users, because it had all the same innovations, but it wasn't bloated, it felt faster and smoother. It had practically nothing to do with Linux or Mac.