It ends when you finally recognize that killing the cockroach is arbitrary and unnecessary.
For the record, it's almost guaranteed that any rice you eat in India has had cockroaches in the rice sack. Not a lot you can do about it. That's why we wash and cook things.
Now, admitting that I'm largely ignorant about conditions in India, and recognizing that it's a very large country with wide variations--is it not the case that public health in India is generally worse than in more developed nations where e.g. cockroaches would be considered a pest to be eliminated, partially for health reasons? If so, could that attitude toward them be part of the reason for the worse public health? I'm asking out of curiosity; this is not an assertion. :)