How would the Daily Mail feel about (and what would they do) if someone constantly scraped their website and redistributed the content? Perhaps a fun side project called TheLessAdsDailyMail.com?
We could sell them some of the data around who clicked on the link, and even charge their users after we segment them. We would probably have to crawl the site a lot of times and then display their content, but essentially we would own it.
Someone should try this. If it worked out, maybe you could expand to buzzfeed, techcrunch and then literally all of the sites on the internet.
Why didn't anyone think of this? You would just be able to charge websites (and their users) for providing you content!
edit: After thinking about it, it would probably be hard to do this. We could maybe create a standard and then show sites based on how well people listen to that, and then for the rest just see what are users look for and pick.
If you copied their entire site, used their name, and removed their ads I'm sure they'd get lawyers involved.
It's a fun idea though - seo bomb them until their bottom line aches.
That should allow use of slightly changed (LessAdsDailyMail) trademarks, and proper citations could handle the rest.