He doesn't say he thinks what they're doing is illegal or unethical. He doesn't say they should be stopped by anyone. He just wishes they weren't around.
You're thinking he's said things which he hasn't.
It's ironic because it's exactly what they have done in other markets, but they're not complaining about where they were successfully the aggressor, but instead where they are the victim of the tactic.
I don't see how you've come to that conclusion without asking him to clarify what he means.
Everyone's down voting me like I'm an evil person. I'm just defending him because I think it's lazy to attack someone's point of view with the withering criticism of 'ironic', when the actual words on the page don't really support it.