1. Mortgage brokerages are not financial advice brokerages. A mortgage broker finds the best deal for the consumer, usually for products that are more or less the same.
2. A financial planner or investment advisory is about helping a client gauge what product works best for their particular situation, and being able to communicate the very real downsides of certain courses of action.
3. An insurance broker acts in a very similar way to #2, in that there are some very real concerns that may not be obvious to the layperson that the broker should be providing advice on. For example: what a health insurance product covers, and why (for example) not providing coverage for children in your female dominated company could result in very real losses to your employees, and by extension, you as a company.
>Put client's answers in brokerage program; Choose highest commission in top 10; Recommend product
..is PRECISELY the type of thing that licensing is designed to protect the consumer from.
Group health insurance is extremely complex, particularly in the US where it is really the ONLY health insurance a person has. These are people's lives we're talking about here...you can't wait until you HAVE cancer to find out that your plan doesn't cover it.
The only thing this entire thread is showing is exactly why not having licensed, knowledgeable professionals advising on insurance is a very real concern.