This is cool until they sunset it like countless others.
The worst thing that could happen is you go back to going physically to the store to buy groceries.
It's not like you won't have the ability to buy groceries if the service stops.
I personally like that companies like Google are trying out different things.
Problem with any of these Google side projects is that they come in with a huge cash reserve so they are not playing on a level field with other companies that would like to do something similar. Then, when they leave, it leaves us with a barren ecosystem and takes time for other players to come in. My favourite example is Google Reader which practically killed RSS services for years.
This is an added feature for Google Express, which is an established Google offering.
Google Express was an outgrowth of Google Shopping (originally, it was "Google Shopping Express"), which was an established Google offering.
Google Shopping was an outgrowth of Google Search, which is the most core Google offering there is.
Why, again, should this not be a Google product?
> Problem with any of these Google side projects is that they come in with a huge cash reserve so they are not playing on a level field with other companies that would like to do something similar.
Um. Too bad? (And, really, that's not all that different to VC backed startups position. So, if your complaint is that VC backed startups shouldn't be allowed to compete with, e.g., bootstrapped small businesses, well, at least that would consistently applying the principal that is implied in your complaint. But I still think that's a bit silly, even then.)