I was waiting for some counter-intuitive twist, but that seems like common sense and basic math.
Not really sure how the concept earned a name.
"Humans act like money is proportionate when it's actually linear," is the crux of a wide variety of "surprising" microeconomic facts. People are more likely to drive across town to save money on a fancy pen that could cost $4 or $8 than they are to drive across town to save money on a suit that could cost $320 or $324.
(Yes, there are cases where there are good arguments that the utility of money isn't linear, but these are not those cases.)
Where we differ is that I don't see how you are acknowledging that in only some cases. The degree may change, but not the underlying concept.
If we slap 20$ tariff - for $30 bucks i get 1kg of great apples or 1.2 kg of good apples.
(That is assuming I want to eat roughly a kg of apples)