Yes. The author obviously has an axe to grind, implying Kalanick is an "elitist", "drooling idiot" who picked the logo "impulsively", "doesn't know what his own intentions are", and "shouldn't be in charge of Uber's brand" (all actual quotes from the article).
Flagged this submission for gratuitous negativity and for being a hit piece on Uber and some of Uber's employees, disguised as design critique.