For someone not part of the design process, the author sure seems to know how everybody on the team has been feeling during the redesign process.
but i agree with the author, this fiasco and even more so, the yahoo! logo redesign my mayer are just colossal crap theater. i actually don't know what's worse, doing it over a weekend and crowing about it or taking 18 months and then crowing about it.
Maybe I just read some of the sarcastic parts too literally.
> "Obviously designers have no right to comment unless they were in the room with the Uber designers during the design process"
I think we can all agree, that when it comes to the quality of a logo or visual identity, the end customer is always right. If people paying for Uber services can't recognize Uber, or get negative associations with their visual identity, no design process can make up for it.