It's unclear from the blog, but will Mondo be using Crowdcube's A/B shares?
A lot of Crowdcube investments issue two types of share depending on the investment size. At the higher end the A shares are regular shares, but smaller investors usually get B shares that are not equal and grant fewer rights.
The very simple question for Mondo, are all of the shares that you'll be offering via Crowdcube on the same terms as the shares that Passion have for their GBP 5m in the same round?