My initial reaction was "spam" (Im still not comfortable about the whole site!).

But the content is actually reasonably useful if your researching a product. If it's a serious site then it definitely needs a much better interface and description!

(edit: I say that last bit as someone who gets so annoyed when browsing Amazon/Ebuyer etc. and the product specs are incomplete or completely missing - this looks pretty complete for a lot of products. I'd be interested to know where the data came from?)