But the content is actually reasonably useful if your researching a product. If it's a serious site then it definitely needs a much better interface and description!
(edit: I say that last bit as someone who gets so annoyed when browsing Amazon/Ebuyer etc. and the product specs are incomplete or completely missing - this looks pretty complete for a lot of products. I'd be interested to know where the data came from?)
One functional problem though: I tried to search for an olympus camera and typing Olympus and it completes correctly, I see that there are Olympus Exx models in the list and i continue to write Olympus E to fetch just those and look them over, but then suddently at Olympus E it switches the autocomplete to say "BenQ ..." which is obviously just wrong.
At first, I thought that the site was going to be a cool place for information on the latest gadgets in a nice, clean layout. I inferred from the name that "Be Before" meant something like "Be before your friends" After playing for a few seconds, though, it just feels like one of those old pop-under ads.