Pandora's algorithm is specific to music and it requires musicians to hand label each song.
That's probably not relevant to notion of a business deal though.
I've run into this as well. You try to make a station that plays piano rock, and Pandora goes "Hey, here's a song that fits! It has: 1) mixed acoustic and electric instrumentation, 2) major key tonality, and 3) mellow rock instrumentation." It won't care that every song you've added to the station was tagged with acoustic rhythm piano, all tags are equal to the matching algorithm.