It was my understanding that this is true from our perspective in time right now, but the Big Crunch could still be plausible if the universe turns out to be young enough (which it seems like it is) that not all the fusion fuel has been exhausted. Once it is, we'll have big clouds of nuclear waste interspersed between black holes, and perhaps in this environment the Big Crunch could still occur.

I think another question for the Big Crunch is what type of "fuel" is needed to create an exothermic fusion reaction comparable to the Big Bang? For example, the sun compresses hydrogen to produce helium and release massive energy. Black holes are undoubtedly compressing helium enough to make Beryllium, but this doesn't seem to release any energy that can escape the gravity that created the pressure required in the first place. So for the Big Crunch - Big Bang cycle to hold up, what type of matter (and how much of it) has be be compressed (and is gravity the only force that's compressing it) to the point where some type of "fusion" reaction produces enough energy to escape the compression forces?