Except the rules only apply to British citizens, because they are the only people they can apply these rules consistently to. Therefore we are left with the bizarre situation where it is easier for a French person in Britain to get their spouse in than a British person in Britain.
There are British people effectively exiled because they went abroad when young, got married and had a kid and cannot return with their family because they don't have a guaranteed job lined up in the UK paying 18k+. The spouses income is deemed irrelevant under the rules, so even if your non-EU spouse can earn well above that, it doesn't matter.
Ridiculous, borderline sick fiddling from the government that has severely damaged the family lives of tens of thousands of Britons.