i think what the op meant was that it didn't make sense because it's owned by facebook. Heroku being owned by Salesforce makes much more sense because that's their business models are aligned. I remember the first time I was about to try out Parse, fortunately that's around when Parse got acquired by Facebook and I decided not to take a risk. It especially didn't make sense for me because I was going to build a social app. It doesn't make sense to build a social app on a platform owned by a social app company.