Google did most of what they do now ten years ago, before their activity had much arguable "intelligence". They have used AI to enhance various existing services but the improvements hardly seem earth shattering to me [insert earth-shattering counter example HERE]. Google's more pure AI product such as the Google Car are so-far vaporware at best.

Calling Google an "AI company" seems like calling Ford in 1962 "a streamlining company" - which is does violence to the concept even if Ford in 1962 maybe some money with streamlined cars.