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Competing services can apply to be included in the program based on technical specifications (limit your bitrate, clearly identify the traffic as video).

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Sure, in theory, but in practice we're seeing big companies like Amazon Music, Google Play Videos, Youtube not being able to move on just T-Mobile.

Complexity also increases as each ISP gets to choose their own rules.

Besides, I, as a consumer want to be able to use Amazon Prime Music / Video at 0, whether Amazon wants to take the time to set it up or not.

Unfortunately, as a consumer, you don't have the technical resources to integrate your video provider with T-Mobile for them to support BingeOn. Your options are to wait, or move to another cellular provider (which doesn't, of course, have BingeOn).

That is why BingeOn is offered. T-Mobile receives a network efficiency benefit, which they pass along to their users as unlimited video. Just because the user complains they want something, doesn't mean they get it.

As always, the customer is not always right.

So bend to our will and provide what we demand and we will deliver your content with the same advantages as we do for others.

How is that not a net neutrality issue???

Limiting your bitrate for network efficiency isn't unreasonable. A user can even opt out FFS!

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