I think a better way to change exchanges is to dramatically decimalize the price levels. Right now the difference between 2 price levels a) adds a floor to the minimum spread and b) prevents strategies from truly competing on price requiring them to compete on time.
The idea that reduced tick sizes would force traders to compete on price rather than time is a popular HN market microstructure solution, but it's wrong or at least partly wrong.
1) Liquidity taking strategies will still "compete on time" in order to trade at the most favorable prices. Market making strategies will still "compete on time" in order to avoid getting picked off.
2) Inverted fee venues and midpoint order types offer sophisticated traders the opportunity to trade at prices within a 1 penny spread. If you watch the tape for a stock like ZNGA you will see this type of trading.
3) There are a number of high priced / high volume stocks that don't trade at a penny spread. GOOG is a good example. Do you find GOOG trading to be somehow cheaper, more orderly or efficient than e.g. MSFT? The GOOG spread is almost never a penny and is regularly over 20 cents. If the benefits are there, they ought to be obvious.
The reason I like reducing tick sizes (and I mean dramatically like 1/1000th or more) is less about the bid ask spread at the middle, but rather the competition at the +1 levels. A lot of the latency advantage right now is in being able to cancel a few levels near the midpoint while leaving tons of other orders stacked.
Reducing tick sizes would make these deep stacking strategies less viable, which seems (though I have no proof) like it would make the positions of the market makers less risky in a systematic way.
As for GOOG vs MSFT, I think that is obviously explained by the much higher price of GOOG right? Nothing is going to make holding a stock that costs more less risky, even speed.
"Having some participants whose primary competitive edge is speed is not in and of itself bad, but speed advantages tend to consolidate around a few natural monopolies, which is. So if we could add something else into the mix that allows for other participants to compete outside of those monopolies, that is good. Dramatically reduced tick sizes would do that, would at times make the spreads smaller, and might even make market making less risky systematically and doesn't seem to have the downsides of other options proposed".
Of course that could have been due to macro trends around volatility that have reversed recently as well, I suppose.
The value of further decimalization seems questionable. It would in all cases reduce displayed size. Would transaction costs still decline due to tighter spreads? For the liquid lower-priced stocks, probably. For stocks whose natural spread is > 1 cent (most of the expensive stuff), certainly not. For everything else, hard to say.
Maybe a Japan/Europe-style tick increment schedule is a good compromise.