I actually didn't realize I used this formula for my headlines until someone pointed it out here on HN. Now that I notice it, it saves me so much time to search for an alternative.
Though your interviews are unlike other interviews in traditional media, they are totally helpful and inspiring for those of us slogging away who haven't quite crossed the line yet. I'm a big fan, especially of the fact that you don't let go of questions very easily and that you do nice things like provide transcripts or make your interview videos embeddable.
"How I built a startup in N hours"
"How I built a business with just $N"
where N is designed to be small to increase click through.
In society we're all looking for too many short cuts. Too many easy fixes. Fat? Nah - don't exercise and eat healthily, get a diet pill!
Also the whole rags to riches story is a really tiresome angle to take on things IMHO. I'd say that most startups are built by people without any money :/
(Having said that I do really like the interviews you do. Very interesting).
The titles get people to click the links but the interviews stand for themselves after that.
Keep up the great work Andrew!