Founder of https://credhot.com here. We're a link shortener that uses interstitial advertising to make money. We rev-share with people who share content using our shortener, so they get paid based on their traffic.
People know about us in the Bitcoin community because we pay our users in Bitcoin. Bitcoin has benefits when it comes to microtransactions, so it's not just a marketing strategy. We think that sharing content via our service can help bring Bitcoin to the masses. ChangeTip is already doing this via the tipping model; we want to drive adoption with advertising.
First talking point: From your perspective, does paying users in Bitcoin help or hurt the viability of the idea?