Admittedly, the article is light on technical details, but if you understand how blockchain technology works, you could easily deduce that a likely use case for this would be a service for connecting drivers to passengers without a middleman and without the regulatory burden that often prevents these services from proliferating in certain markets. A more fleshed out general case of a decentralized marketplace is OpenBazaar, which creates a marketplace with no middleman that can't be taken down.
There is no reason a blockchain based app couldn't be implemented. Whether this guy is actually on the right path or not is hard to say based on the article.