It's a nice, heart-warming mission. But in the end of the day, content is king, that's what consumers want.
There have been many examples of people rallying around a "free and open" version of a service. They fail to realize that the end consumer barely cares. Look at voat (Reddit), app.net (Twitter), Diaspora (Facebook), even ycreject.com (Y Combinator) tried to be a thing for a while.
If someone is able to make it "free and open" while also making it a better experience than the alternative, then it'll be a big success. But so far everyone gets that wrong.