Yes, clever doors and gimmicks like their new Summon feature aren't worth the hype they put into them, but that's not the only thing they're doing.
That's not a hobby company by any stretch of the imagination. Yeah, they have problems. Specifically, communications during the delivery process has always been troublesome for them, and there's no reason it should be. But that doesn't make it a "hobbyist organization." That's just silly.
I mean, GM's failed processes meant that their products spontaneously shut off and killed people, and they sat on their hands doing nothing while people were still dying, but we don't call that a "hobbyist organization...."