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Well said. Completely agree with all points except for the conclusion "shooting oneself in the foot". $44MM is chump change for Facebook. They'll happily spend much more if there's a small chance of becoming a gatekeeper. They'll buy, bully, slander those who are protesting against free basics. I doubt they'll back down easily.

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Yea, I see that. If you and I can afford to buy a bad shoes once in a while, I'm sure FB (Market Cap $300B) can afford to spend $44MM for a small chance to be a gatekeeper.

But it seems to be that the result of this campaign has been a tremendous net negative, given how badly it fared as mentioned in the points above, but mostly also in the public perception. Is there anything called anti-marketing?

>Is there anything called anti-marketing?

I like to think of it simply as negative PR(Public Relations).

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