For instance on setup I entered the same apple account password more than 4 times despite having synced from my phone... I then had to enter it every time I wanted to purchase something despite checking the setting that did not require a password for purchases. Entering my long-ass password on that tiny apple remote is really frustrating. It doesn't have Amazon prime video -- voice search for apps, or really anything that makes it better than my xbox one. I can't upload my own videos to it to play or play from a network stream.
I can say "xbox watch HBO" and suddenly it switches from my game to my cable box and tunes to the correct channel. "xbox open netflix" and suddenly I'm on netflix.
Of course microsoft just redesigned the entire interface for the xbox and now that sucks too...