Most comments here focus on the name and its perceived conflict with the fact that electronics inside will get outdated at a much faster pace than the "heirlooms" of the past.

However what I truly enjoyed when reading this article was the detailed story of the design process for a project like this. Each detail found in the final design went through numerous experiments and iterations, while balancing the requirements for aesthetics, functionality, manufacturing process and sourcing the materials and components. A fascinating read.