I strongly disagree with this, and use the word MENU every chance I get. Because always bet on text: http://graydon2.dreamwidth.org/193447.html
And also, I've seen A/B tests show that users prefer MENU text.
And also, I've seen A/B tests show that users prefer MENU text.
At work we're ramping up a build on a huge mobile app, and we have a menu (though more accurately, the master of a split for those familiar with iOS UIKit). We've been debating how to represent the navigation item that a user will tap. Of course, we all started discussing glyphs immediately and quickly found ourselves in the weeds.
Enough times on previous rodeos led me to ask if we could think of what text to put in the label. Team floated ideas, no one loved anything. Now, at 1:30 a.m. on Saturday night.
MENU!!!!
Try entering "undo" on Google Translate and see what it looks like in Dutch.