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The way to save Yahoo is for Yahoo to kill Yahoo.

Tumblr is in New York. Away from Sunnyvale. Yahoo could build a new Yahoo there that was comprised of small teams, making new products, shipping on a regular cadence, shielded from the mothership.

When the original Macintosh was created, the team was in a new building away from the Apple II team. Yahoo needs to find its own pirate flag to fly.

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When I worked at yahoo I suggested this idea. Take yahoo as we know it today, silo it off and give it just enough resources to keep it alive. Then with the massive cash reserves & rest of the employees start experimenting new products that are not under the yahoo name, but get media exposure from Yahoo. If one of them is successful make that the new yahoo.

Sadly, It was not taken over well. If I were an executive I'm not sure I'd also risk my lucrative salary either. I'm also pretty sure the shareholders would not appreciate us burning potentially billions of dollars if this plan failed. So I totally get where management has gone. Its just sad as yahoo never really got a fighting chance.

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