It's probably rewriting Zoppos retail app in Amazon's retail platform. That's like a redesign, re-architect, and rewrite of the whole app, plus the whole backend pipeline. That's a huge task. Also retail is driven by huge amount of data: product category, inventory, pricing, customer info, experiment data, marketing, ad, clicks, billing, etc. Migrating those data without interruption with live operation is like changing engine in mid flight.