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>>If the free tier isn't nice to use, why would you pay for it?

The free tier is good enough, and has been good enough, to use long enough for users to convince their orgs to move to the non-free tiers. Mission accomplished for GitHub.

Julian's point still stands: paying customers with complaints and suggested improvements have the best hope of influencing improvements.

Hopefully these propagate to the free tier.

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Fortunately GitHub now has competition in the free offerings. It's no longer a question of being good enough. If GitLab is better, and OSS projects start moving to GitLab in large numbers, those OSS developers will start asking their employers to pay for GitLab instead of GitHub when they need the paid offerings.

GitHub not improving the free offerings while competitors do will affect their income.

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