Why is it getting harder for randos to succeed in PaaS? Because they're competing with Amazon and Microsoft, and that's hard.
Why is it getting harder for randos to succeed in PaaS? Because they're competing with Amazon and Microsoft, and that's hard.
Straight out of the Standard Oil playbook actually.
Simply keeping prices low to keep the competition away is just competitive markets working - there's no benefit to consumers in the entrance of new suppliers if they will offer the same product at the same or higher price.
For more complex products it's probably different, but the value of that is also higher. Just clicking Azure Search and simply start using it is a lot simpler then setting up your own Elastic Search cluster and having to manage it.
There is just so much more to maintaining server infrastructure that most people don't see, and that's where services like Heroku shine. Even managing self-hosted PaaS software is hard and not a complete replacement for just paying another company to handle it for you.
Note: I am one of the Dokku maintainers, and my full-time job is Operations Engineer (one of several) at a startup.