EDIT: As explained in the replies, this is not actually a zero-sum game.
EDIT: As explained in the replies, this is not actually a zero-sum game.
The verbal agreement "If you do this and I do that then I will split the money 50/50 with you after the show" is a verbal contract which (due to the cameras recording the event) is nevertheless indisputable. You are giving them a task to accomplish in exchange for a promised financial reward. They have all rights to sue you in court if they did what you asked and you didn't pay them for it.
What's really interesting is that he promises to split 50/50. In theory a rational actor who could commit to these things absolutely would say, "Look, I am pre-committing to steal, and I will give you $100 after the game if you choose split." Then it is still rational for the other guy to choose "split" (getting $100) rather than "steal" (getting 0). However most people, in study after study, will be insulted by the disparity of only getting 1% of the winning, and the insult is magnified by the camera: it is public shame. So in some sense being insulted by unfairness introduces out-of-band costs that also tend to pull you to splitting the money, and splitting it more fairly.
An anonymous, blind experiment would be more interesting, but less entertaining.
I remember seeing this clip in 2012, and back then I proposed a solution based on correlated equilibria which still seems pretty good to me:
"We have two minutes to talk, right? I'm going to ask you to flip a coin (visibly to both of us) at the last possible moment, the exact second where we must cease talking. If the coin comes up heads, I promise I'll cooperate, you can just go ahead and claim the whole prize. If the coin comes up tails, I promise I'll defect. Please cooperate in this case, because you have nothing to gain by defecting, and anyway the arrangement is fair, isn't it?"