Pretty niche market they're going after with this one! I'd buy it if I had an iPad.
This looks like it could be my type of fun. SpaceChem was awesome because it made me feel like I was designing microcode in a way (in that you have to coordinate independent things to work together with some basic commands), and KOHCTPYKTOP was really fun for (simulated) designing of integrated circuits from transistors by hand.
Here's a reddit AMA from 6 months ago. I guess the game is actually not new after all.
https://www.reddit.com/r/IAmA/comments/3brxcs/i_am_zach_bart...