As for the effectiveness of that control, there's little practical difference between "simply registering an URL" and uploading a binary; both can load external content or be modified (in terms of what the user actually sees/experiences) almost entirely after the initial review. There will always be apps that try to abuse that possibility, and they usually get reported or re-evaluated, but it's probably a very small number of apps that will do that.
The point is to simply filter out a larger number of spammy, malicious, or otherwise offensive apps at the onset rather than spending more resources constantly monitoring everything after the fact. That said, it's unfortunate when the review process is as flawed as it seems to be in this case (poor communication, inconsistent policies, etc).