I am (or at least was) a big fan of the EFF. It is the first charity I can remember giving money to that I earned myself. However, I think they've gone in a direction of picking fights that are popular but a deviation from their original mission.

To me, the EFF is about protecting the internet and technology users from governments (or private entities) that don't understand it.

Private companies cutting sweetheart deals with other companies that are detrimental to their customers is not a matter of rights protection. Adding new rules that prevent certain usages of technology is not an increase in digital rights, it's a decrease. I wish EFF would instead focus on how we can create a regulatory environment that allows more competition than spend so much time advocating for popular ideas that are at best orthogonal to digital rights and sometimes antagonistic.