The stuff I'd be more interesting is data points like: Of the people who sign-up, how many of them are still active in a month? How many of the people who are active in a month become paid users? How many of the paid users are still paying after 6 months? How important is this product to the paid users? Do they regularly refer their friends? How many people would sign up for your premium membership at $10/month? $20/month?
If people are churning left and right, then I'd be less excited than if all the paying customers loved it, but it just hasn't been marketed broadly enough.