This comes every time, and $99 is still the price point people shot for smart phones. I know there still is a huge difference from a kid's perspective of the over / under $100.

I can assure you that in 1982, I would have a had better chance of getting my Dad to buy me a Sinclair than my nephew would have of getting his dad to buy him something costing 3.43 times as much.

[edit] Why when all the other prices have come down in computers do people insist everything's fine because of inflation with the removal of the sub-$200 category when Microsoft and Intel did the most damage to that category.