John cut out the sugar and his hunger dropped. FWIIW, my experience was the same and there are many others who echo this.
See "Sugar: The Bitter Truth" (UCSF lecture) which goes into detail on the metabolism of carbohydrates, especially HFCS http://www.youtube.com/watch?v=dBnniua6-oM and discussed on HN: http://news.ycombinator.com/item?id=1006980
One of many references: http://heartdisease.about.com/cs/riskfactors/a/lofatlocarb_2...