Isn't that just a marketing and PR problem, first and foremost?

"The new [insert brand here], safer than any other vehicle ever developed [insert statistic here]. It will bring you where you want to go, fast, safe and while you can tend to the things in life that really matter [insert family/reading/working montage]."

I'm no adman, but I think it won't be too difficult to sell this. And if all fails, lower insurance rates, or rather higher insurance rates for manual drivers, will sway a lot of people.