Amazon has deep pockets and they are doling out incredible offers on top of great customer service. Once they establish dominance or once the smaller players run out of wall street sponsored discounts, the Amazon offers will also disappear. Then it'll be a fair comparison.

There's a grim side to the booming multi-billion dollar e-commerce - the delivery guys. They are carrying huge, heavy bags on motorcycles [0][1], rushing to meet their delivery targets, braving the elements, earning a measly salary with little or no health benefits. There should be laws to regulate how much weight/size of bags they can carry. They are delivering smiles to millions of homes, but they can hardly feed a family.

[0] http://media2.intoday.in/btmt/images/stories/jabong_660_1222...

[1] http://2.bp.blogspot.com/-vZh5ZbMGlpU/U8qEZ9eN4wI/AAAAAAAAAX...

P.S. Some more articles on the state of delivery guys :

http://www.wsj.com/articles/why-e-commerce-can-be-a-big-pain...

http://tech.economictimes.indiatimes.com/news/internet/how-j...

http://timesofindia.indiatimes.com/tech/tech-news/We-have-no...