My grievance with this article was glossed over in one paragraph:

"In real life, there are a million ways to be nonconformist. You can be goth; you can be preppy; you can be grunge... "The brain is more complex than the model I looked at, and of course hipsters are more complex," he said."

Yes, there are a lot of ways to not be a thing. That's kind of important to note when you're making sweeping generalizations about a group of people who aren't like you. The title of this article is completely bogus.