There are alternative schemes which are already live and running:
- Aircel launched free data to all websites/apps at 64kbps.
- Airtel launched a cashback scheme for data usage in off-peak hours.
- Gigato which gives cashback for using certain apps is in grey area but definitely more neutral because you can use the cash to access the entire Internet.
- Google has launched Free WiFi in multiple places. Their Project Loon is also starting up and remains completely neutral.
- Mozilla has recommended to TRAI an ad-supported free data plan like Grameenphone (which has seen good success in Bangladesh) but granted, it hasn't yet been launched in India